Posting photos to Facebook now has the potential to generate support for charity, thanks to the Pixhug app, available from the App Store. Free to download and use, the app allows users to support select charity campaigns by earning donations from corporate sponsors for each like their photos receive. While the majority of Pixhug Media’s partners are humanitarian aid organizations, that number also includes environmental awareness groups such as the Plastic Oceans Foundation.
The Plastic Oceans Foundation is asking consumers to reevaluate the disposable nature of plastic products. The foundation filmed the documentary A Plastic Ocean to illustrate its message, prompted by a visit to the so-called Great Pacific Garbage Patch, roughly 1,500 miles off the coast of San Francisco, which contains more plastic than plankton. Filmmakers found that much of the plastic was no longer collectible debris, but had instead been broken down into microscopic particulates. In this form, plastic is nearly impossible to contain or extract, and attracts toxins before being consumed by ocean life. According to the non-profit World Economic Forum, it is estimated that 8,000,000 tons of plastic produced for disposable packaging are not properly collected and disposed of after use, and ultimately end up adrift in the ocean. Their studies suggest that the mass of plastic in the ocean will eventually outweigh the fish by 2050.
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